Search results for " mobile banking"

showing 1 items of 1 documents

Mobile banking adoption: A literature review

2015

Electronic commerce (e-commerce) continues to have a profound impact on the global business environment, but technologies and applications also have begun to focus more on mobile computing, the wireless Web, and mobile commerce. Against this backdrop, mobile banking (m-banking) has emerged as an important distribution channel, with considerable research devoted to its adoption. However, this research stream has lacked a clear roadmap or agenda. Therefore, the present article analyzes and synthesizes existing studies of m-banking adoption and maps the major theories that researchers have used to predict consumer intentions to adopt it. The findings indicate that the m-banking adoption litera…

Mobile bankingliterature review mobile bankingComputer Networks and Communicationsbusiness.industryMobile commerceMobile computingDeveloping countryResearch streamasenteetkuluttajakäyttäytyminenm-banking mobile banking adoption technology acceptance modelSMS bankingverkkopankitWireless webTechnology acceptance modelBusinessElectrical and Electronic EngineeringMarketingkirjallisuuskatsaukset
researchProduct